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| IWANNA
: Ad Sales |
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Western
North Carolina
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Sales
Manager: Steve Landreth
Phone: 828.274.8888
Marketing
Manager: Lyn Short
Phone: 828.274.8888
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Western
Piedmont North Carolina
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Sales
Manager: Steven Brown
Phone: 828.328.5291
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IWANNA
Page
Specs |
Column
Widths
• 1 col. = 2 1/4” wide or 14 picas
• 2 col. = 5” wide or 30 picas
• 3 col. = 7 2/3” wide or 46 picas
• 4 col. = 10 1/4” wide or 61.5 picas
Column Depth: Ads can range from 2 inches to 13 inches deep.
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PDF
Settings (To be set in Distiller as new job option) |
| General
settings
• Compatibility--Acrobat 3.0
• Check Optimize PDF, generate thumbnails
• Resolution: 1200 dpi
• Binding: Left
Compression settings
• Color bitmap images: Bicubic at 300
• Compression: Auto
• Quality: Max
• Grayscale Bitmap Images: Bicubic at 300
• Compression: Auto
• Quality: Max
• Monochromatic Bitmap images: Bicubic at 1200
• Compression: CCITT Group 4
• Click on Compress Text and Line Art
Fonts
• Embed all fonts
• Subset all embedded fonts below 100%
• When Imbedding fails, Ignore
Color
• Leave color unchanged
• Check (at bottom) Preserve Overprint settings; Preserve
under color removal
& Black generatons, Preserve transfer functions
Advanced
Leave these alone, except for
Default page size-should be set to the product size
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Acceptable
Email Attachments |
1.
For copy only
a. Use Microsoft Word
b. Or use text (.TXT) format
c. Or put the copy in the body of your email
2. For pictures or graphic files
a. Send in JPG, TIF or EPS file formats
b. Don’t send at resolutions lower than 300 dpi/ppi as they
will reproduce poorly in print
3. For camera ready ads
a. PDF format is preferred format (see above for required pdf settings)
b. We can also accept the ad in high resolution JPG, TIF or EPS format
c. If the PDF is for a full color ad, leave it as a composite
d. If the PDF is for an ad that includes one or more spot colors,
leave it as a composite
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Email
Guidelines |
• Put the recipient of your
email in the subject line (usually your salesperson).
• If you have an attachment, give a clear explanation in the
email of what the attachment is and how it’s to be used.
• If you are sending more than one attachment, attach them all
to one email. Please do not send multiple emails with single attachments.
• If your files are very large, you may use a compression utility.
• For very large files (3 MB or larger) contact us for FTP options. |
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